The main objective of these laws was the study of how the individual is capable of converting forms and objects and joining or separating them through our visual field and later, what is generated in our mind through the visual field. These laws are a series of theories, created at the beginning of the XNUMXth century by the psychologist Max Wertheimer. If we talk about effects on human perception, We also talk about the laws of Gestalt. Source: Living Health The laws of Gestalt Keep in mind that we are talking about more psychological than technical aspects. Next, we will talk about other visual effects that have been applied in the design and that may be of interest to you to apply them in your projects. The parallax effect is nothing new, as it has been present in any field of design. It should also be noted that, if we talk about marketing, many companies use these resources where it is possible to apply them in advertising campaigns. In short, these effects have been very present in our daily lives and continue to be, since our environment will always be present. In short, this effect is also very useful if you are thinking of creating a design for a certain web page or spot. It is what we currently know as the action of moving the cursor over the page and that an image or a certain element can follow us with its movement. The main objective of this use was to capture the attention of the public, creating a two-dimensional space and taking advantage of the fact that the web page is an element where it can be navigated, they wanted to adapt it in a way that they could increase the three-dimensional aspect. But well, what is the relationship between the parallax effect and web design? Well, well, many brands such as Adidas, began in mid-2002, to create web pages, with the use of these effects. It is one of the branches of graphic design and to date, it has become one of the most demanded tasks. Web design, as its word indicates, is dedicated to the creation and customization of web pages. If we talk about design and move away from the world of video games, we also find it in web design. In this way it seemed that the video game unfolded in three or four parts.īeing a much faster movement, the viewer's eye creates a sense of depth in which it seems that the game is going to absorb you at some point. Games like Mario Bros where the character used this type of movement, caused the viewer to separate the background of the character and the objects that conditioned them. Let us remember that, at the beginning of the video game era, three-dimensionality or two-dimensionality began to be played with. To date, it is unknown that some of these video games still maintain these effects, but if we go back to the 90s, yes. In video games, this effect has been very conditioned in the movement of objects, also known as side scrolling. And it is not to be expected, since they have always tried to capture attention in such a way that our eye is able to follow the movement of a certain scene or situation in a matter of seconds. For example, it is the case of video games. Many designers have used this effect or similar ones because of what it produces and general in those who see it. Main uses of the Parallax effect Video Games The answer may seem simple, but to understand it we must open our mental field and use a peripheral and scientific vision of this effect that seems so strange. But would you really know how to tell us what uses it has been conditioned on? Well, if up to now it has seemed like an enigma to you, get ready because then we are going to explain what uses have been based on to apply this effect and why they have done it. In short, this effect has been highly conditioned in the world of design. In image theory, when we talk about the psychology of the image, we also talk about how our eye is capable of relating concepts by itself and how it can see an object that has only been visualized once in up to three different ways. This effect also It is very embedded in three-dimensional space, for example, some textures or shadows come into play here. If we perform the simple exercise of moving a finger or head, we can see how many objects around us move at the same time as our movement. Space is the medium in which objects are found, also properly said as the environment. The parallax effect is also part of what we know as spatial perception. The solution to this conundrum is the spacing that exists in our eyes, which allows the object we are viewing to create a moving or jumping effect. This way, the apple will look like it has moved for some reason.
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