![]() The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. Look for fonts with interesting details to their letters, and whose silhouette suits the overall look of your brand. As Michael Evamy writes in his book, Logo, Words carry meaning typefaces convey character. From Script to Sans-Serif, there are tons of typeface options to choose from. Find the right typeface Because wordmarks are built using only letters, choosing a typeface that communicates your brand personality is critical. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Typography Your choice of typography can make or break your logo, so take extra care in deciding what you want your wordmark to look like. ![]() Do not fill the logos with graphics or photos, or cover them with text or. The University Block W logo and the University wordmark must appear in the UW color palette only. ![]() Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. The graphic components of the University signature logo system are: Block W logo, University wordmark and UW color palette. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark is an image, icon or symbol that represents the company or brand, without actually spelling out the name in text. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce or too long to work as a logo in most media. We found the perfect type of logo for you: Wordmarks. Incorporating monogram logos and 3-letter logos, a lettermark logo is again made of text, but uses only the initials of the company or brand, rather than its full name. LFG.The CNN logo was designed by the late Anthony Guy Bost in 1980 If you're looking for the perfect Wordmark logo, then DesignCrowd's global community of designers can help. You can learn more about their work at and reaching out to me directly. Wordmark Logos The world's best Wordmark logos. The theme this year is Generative AI’s impact in engineering, marketing, cybersecurity, biotech and climate tech. Please join me and the Executive Advisory Board in attending this year’s 10 Year Anniversary Summit in San Francisco, October 18th - 20th. Get inspired and start planning the perfect word art logo design today. What is a wordmark A wordmark logo is a type of logo design that is composed primarily of text, typically using a specific typeface or font. Now more than ever it’s important that we stand up for equal rights and opportunities, and that we create space to learn about each other. We’ve collected some amazing examples of word art logos from our global community of designers. 6 Wordmark templates by Turbologo Get inspired by our collection of wordmark logo templates. In ten years, they’ve hosted events in 40+ cities around the world, including the White House and the Vice President’s home, launched a coding scholar fund & a leadership program, and connected tens of thousands of tech & business leaders to jobs and to each other, growing their network exponentially and ultimately advancing their careers in ways that’s difficult to measure. Lesbians Who Tech & Allies is celebrating 10 years of not only centering and providing value to LGBTQ women and nonbinary leaders in technology and business, but making sure women, women of color, and nonbinary leaders reach pay equity and hold positions of power at every level. ![]() I am beyond honored to announce I have joined the Lesbians Who Tech & Allies :: Queer.
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